Front Loader Design Story

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The Design Story Behind the Fisher & Paykel Front Loader Washing Machine

At Fisher & Paykel, our goal has always been to design and create the world’s most intelligent washing machines that care for your clothes; making them faster, better and more energy efficient. Learn about our SmartDrive™ technology and discover how we’ve applied it to our front loader washing machines.

Founded in New Zealand in 1934, Fisher & Paykel is a leading manufacturer of premium kitchen, outdoor and laundry appliances. Their design heritage is based on a pioneering spirit that challenges conventional appliance design to create the world’s most human-centered appliance brand. Fisher & Paykel is a global company operating in over 50 countries.